Sunday, 22 March 2015

LA.BELLE.

 photo Elizabeth Arden X Belle Langford by Emma Hoareau red door_zpshuvkkgp6.jpg

When Elizabeth Arden approached my to help celebrate their new launches, there was no way I was going to say no...

 photo Elizabeth Arden X Belle Langford by Emma Hoareau 7_zps9g0ognw1.jpg
 photo Elizabeth Arden X Belle Langford by Emma Hoareau photography_zpsfyp4ahuq.jpg

There are few things I enjoy more than photographing beauty - and I mean that in the broad
sense. Yes I love shooting an upcoming model, but beauty is also that incredible sunset you
managed to climb up the hill to see or a crashing wave caught at just the right moment. It's that
stroke of luck that allowed you to see such a beautiful thing. Beauty is everywhere, if you're
open to see it.

So you can imagine how excited I was when Elizabeth Arden approached me to work with them
on shooting Belle Langford - an illustrator whose drawings I have long admired - whilst she
sketched the two new Elizabeth Arden makeup launches. An inspiring artist plus beautiful
products? I'm in.

It seems an obvious choice to have Belle do the illustrations, her graceful style and use of colour
in her work fit perfectly with the elegant packaging and colour pops of the lipsticks.

 photo Elizabeth Arden X Belle Langford by Emma Hoareau 27_zpsxq9hi0bg.jpg
 photo Elizabeth Arden X Belle Langford by Emma Hoareau 22_zpswq34b4fd.jpg
 photo Elizabeth Arden X Belle Langford by Emma Hoareau lipstick_zps6l8wyljs.jpg

The new launches

 Both the foundation and the lipstick have a matte finish and focus on longevity. There's a great
range of colours in the lipstick, from Bold Red to Coral. My favourite is Raspberry which is
such a beautiful, intense colour that I think works really well on brunettes.

With the foundation, I love the perfected coverage it gives by blurring fine lines and imperfections.
The 'satin' in the name refers to the way it rids unwanted shine but not the natural luminosity of
 the skin.

 photo Elizabeth Arden X Belle Langford by Emma Hoareau 18_zpseeud2v1x.jpg
 photo Elizabeth Arden X Belle Langford by Emma Hoareau 17_zpsyvsr9mud.jpg

I wanted to know more about Belle and her inspirations so I asked her a couple questions...

What inspires you?
I'm inspired by ancient artifacts; mythology; the human body in all its shapes and forms; the
colour palette of The Renaissance; the emotion of Abstract Expressionism; the evocative
language in food writing; the wild Australian landscape; smells and fragrances and perfume
making; Thoreau; Neruda; Faulkner; Whitman; a good bottle of wine; a good piece of toast;
dreams (both mine and other peoples); the beautiful and charmingly instinctive photographs
my boyfriend takes; the ocean; the white washed streets of Le Marais; Rob Reiner's Rom Coms
from the 90's; the sass of a Hitchcock Heroine; the weight of a double-faced cashmere coat.

How does it feel to be working with a brand like Elizabeth Arden?
I was flattered to have been asked to work with Elizabeth Arden. For me, Arden has always been
a beauty institution. It was something to admire and aspire to: the red door. My grandmother
used Arden and then my mother, so it felt like I was being initiated into this secret women's
 society, in a way.

 photo Elizabeth Arden X Belle Langford by Emma Hoareau 10_zps9qum5zdd.jpg

What do you love about a good lipstick?

Lipstick and perfume are my two beauty heroes. There's definitely something poetic about 
lipstick. When you're applying your face it's usually the last thing you put on but more often 
than not it's the unsung hero of any beauty look. Lipstick is the one product that gives vibrancy
 to your face. It gives you energy, confidence and sex appeal. 

What's favourite shade from the new collection?

I love Bold Red. I love the discipline it takes to wear red lipstick, to me it's the ultimate
sophistication. I think women are most sexy when they have a nude face, no eye make up and 
just and really bold red lip. Bold Red is a real blue based red, so it brightens your eyes and 
makes your skin glow.

 photo Elizabeth Arden X Belle Langford by Emma Hoareau_zpsbxyj5zne.jpg
 photo Elizabeth Arden X Belle Langford by Emma Hoareau 5_zpsdnirpoi0.jpg

See more behind the scenes action in this short film I made of the day:



Thank you Elizabeth Arden for letting me be a part of this amazing campaign!

Both the products are available now from Myer and David Jones.

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