CRAIG.LAWRENCE.SS12.

The Craig Lawrence show was packed out this morning. Even with two showings of his SS12 presentation, everyone knew not to miss this show. For the past two years, and four seasons, Craig Lawrence has been slowly but steadily growing what I believe will one day be an empire. He’s got his own niche: knitting. It is very rare that a designer focuses solely on one medium in fashion, yet somehow Craig Lawrence manages to keep it interesting (painfully so), and keeps it current by always creating something new.

Many might then ask themselves- if he has got this far- why no show? And the answer is precisely the reason why Lawrence stands out from amongst the rest: you need the intimacy. What he creates are not strut-past-me clothes, but detailed, intricate, need-to-be-explained clothes. With every look, we are told how and why the garment has been produced- right down to each type of knit. For me, this shows true talent. Yet again, the Craig Lawrence show reminded me of what real fashion is, and what true talent is; it’s hard to miss it when it’s staring you in the face.

I wrote this for Notion Magazine