Emma Hoareau

Emma Hoareau
October 23, 2016



 photo Coach the Fragrance spontaneous_zps2mbqw8gz.jpg

Like booking a fancy hotel last minute.We were feeling a serious case of YOLO when my cousin and I decided to book a hotel we had both wanted to visit for ages, instead of staying at her flat for the weekend.

The main reason was because, um, have you seen that bathroom? The one thing I always check before anything else when I’m booking a hotel is the bathroom. For me, that’s where the luxury lives. Yes the bed and room are important too, but my real zen time is in a  beautiful bath, overlooking an incredible view too, if possible.

Our stay at Ludlow NYC ended up also being the perfect place to shoot the new fragrance from Coach which is simply called New York Eau de Parfum. The scent is a fragrance full of contrasts and inspired by spontaneous energy and downtown style of New York City.

I mean, we were downtown in a hotel we spontaneously booked… kind of had to, right?

And to me that’s so much what life – and travel – is about anyway, an idea you have and decide to actually make it happen. It’s taking the jump from just thinking about it, to talking about it and then doing it for real. Life is fun, but also scary – and that’s part of  the excitement. You have ups and downs and good and bad times or friends, but one without the other wouldn’t make sense. Life is about chances (or risks, however you want to see it)
and taking them. For me, the Coach fragrance really encapsulates these ideas.

A spritz here and there, and I’m ready for any highs or lows.


 photo Marble bathroom skincare_zpsu4u7efdr.jpg
 photo coach the fragrance_zps4qorikzc.jpg
 photo Coach perfume chloe moretz_zpsbws3j05d.png

 photo New York skyline from rooftop_zpslgjqgxto.jpg

 photo coach parfum perfume_zps3zdkbufu.jpg

 photo The Ludlow Hotel rooftop_zpsui0yylgv.jpg

 photo Ludlow Hotel New York City_zpsndrrloq6.png