Beauty / Collaboration

Emma Hoareau

Emma Hoareau
November 14, 2018



I’m so happy to finally be sharing this project which I creative directed for Chanel, all about the colour red and the new Liquid Matte colours – which are an incredible liquid to powder formula, and give the perfect French girl red lip.

For me the colour red is about passion – whether that’s love or hate, sex or jealousy. I never wear red clothing so it’s a colour I reserve for my lips. I talk more about this with Chanel makeup artist Gina Kane in the video below.

I love that the product is such an intense pigment even after just one application. It’s a powder but never drying and – my favourite part – it gives you that blurred edge look à la française. 

Since the product gives such a beautiful soft focus on the lips – we decided to mimic this in our shooting and shot the still images on my film camera and used an old Super8 camera as part of the video filming.

I wear shade 954 Radical throughout HERE

this post was created in collaboration with Chanel

filmed by Rory Langdon Down of Areldee