freelance life / inspiration

Emma Hoareau

Emma Hoareau
August 10, 2020



I have been working in online media – journalism, photography and visual branding – for nearly a decade and recently decided I wanted to share my knowledge of the industry with an online mentorship, which I have called HOW TO by Emma.

As you  know, I’m passionate about helping others in many ways (hi there skin!) and one of those is to achieve their dreams and goals. I will be sharing openly and honestly about my own experiences and the lessons I’ve learned along the way. I’ve worked as a ‘creative’ for so long and have learned a lot along the way, and wished I had a mentor and group like  this when I was starting out back in 2009.

The How To by Emma mentorship group aims to create a community in which creatives can find out how to turn your idea, passion project or side hustle into a successful business – while also bringing people together as a collective. The group welcomes everyone from all backgrounds and stages of their life and work.

Whether you want to be a successful influencer, set up a brand or develop your creative talents, even a freelancer wanting to tell their story online, I’m so excited to guide you and provide the resources on how to create a strong online presence and personal branding, find your niche and how to shoot your content while showing you how best to run the admin side of things; from pricing yourself, finding clients, maintaining relationships and billing.


  • build a personal brand
  • create an aesthetic
  • take great photos
  • price yourself and make money
  • run a successful business

As part of the How To by Emma group you will have access to the @howtobyemma page with weekly Live streams, everyday tips and Q&A sessions focusing on everything from money and photography to editing and branding. The Lives will stay on IGTV, so that you never miss a class and helpful everyday tips and lessons will be shared on the feed, meaning that wherever you are in the world, you can watch the content and feel part of the collective. There will be monthly themes and each week I will do a deep dive on the Live to talk more about each topic and share my knowledge, thoughts, experiences and tips alongside an exclusive behind-the-scenes look into how I create my own content. I will also invite guest speakers on to have an open and honest chat and share their experiences.

I wanted to make this accessible to all which is why I have decided to do it as a small monthly subscription fee, which works out to just £3.50 a week!

‘For me, this is about having a support system full of knowledge and experience. I would have loved a mentor to help guide me when I first started out!’

This is ideal for the anyone who wants to succeed as a creative and needs guidance on how to get there, without the large price tag of a traditional mentor.



For £15 a month you will have access to @howtobyemma weekly live streams, everyday tips and  Q&A sessions focusing on everything from money to photography, editing and branding.

To sign up and join the collective please follow head here

once you have done so please send me a message on @howtobyemma to confirm and I can add you into the collective!

sign up for this month is currently closed, but will open again on 7th September!