How To by Emma


I have been working in online media – journalism, photography and visual branding – for nearly a decade and have decided to share my knowledge of the industry with an online mentorship! I’m passionate about helping others achieve and will be sharing openly and honestly about my own experiences and the lessons I’ve learned along the way.

The How To by Emma mentorship group aims to create a community in which creatives can find out how to turn your idea, passion project or side hustle into a successful business – while also bringing people together as a collective. The group welcomes everyone from all backgrounds and stages of their life and work.

Whether you want to be a successful influencer, set up a brand or develop your creative talents, even a freelancer wanting to tell their story online, I’m so excited to guide you and provide the resources on how to create a strong online presence and personal branding, find your niche and how to shoot your content while showing you how best to run the admin side of things; from pricing yourself, finding clients, maintaining relationships and billing.


  • build a personal brand
  • create an aesthetic
  • take great photos
  • price yourself and make money
  • run a successful business

As part of the How To by Emma group you will have access to the @howtobyemma page with Live streams, everyday tips and Q&A sessions focusing on everything from money and photography to editing and branding. The Lives will stay on IGTV, so that you never miss a class and helpful everyday tips and lessons will be shared on the feed, meaning that wherever you are in the world, you can watch the content and feel part of the collective. There will be monthly themes and each week I will do a deep dive on the Live to talk more about each topic and share my knowledge, thoughts, experiences and tips alongside an exclusive behind-the-scenes look into how I create my own content. I will also invite guest speakers on to have an open and honest chat and share their experiences.

I wanted to make this accessible to all which is why I have decided to do it as a small monthly subscription fee, which works out to just £3.50 a week!

‘For me, this is about having a support system full of knowledge and experience. I would have loved a mentor to help guide me when I first started out!’

This is ideal for the anyone who wants to succeed as a creative and needs guidance on how to get there, without the large price tag of a traditional mentor.

how to be an influencer


For £15 a month you will have access to @howtobyemma live streams, helpful business and creativity tips and Q&A sessions focusing on everything from money to photography, editing and branding. You will also be invited to join the community message board on Slack for community topics!

Once you’ve signed up you will receive an email asking for your instagram @ so please keep an eye out!

To join the collective please follow the link below.

Join Today

“To make living itself an art, that is the goal”